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Students specializing in Retail visited Ikea, Älmhult

The students in the Bachelor programme Service Management, second semester, visited Ikea's origins in Älmhult to learn more about the company as well as make their own observations in the store.
Retail students visited Ikea in Älmhult

Within the scope of the course "The store", the visit aimed to give students an understanding of the mechanisms behind a large store. Ikea's staff was forthcoming and friendly, and made every effort to give our students a fair view of the company. Among other things, the students were given an account of how Ikea uses hotspots to present their range of products but also to create an experience for the customer on their way through the store.

After listening to the company presentation and taking the grand tour, the students were assigned individual tasks which required their own observations to be made on site. Subjects included customers engagement, the buying process and the service encounter.

Opened a few years ago, the Ikea museum is situated in the old store building in Älmhult. During their visit students were able to compare and contrast Ikea proper with the small museum store.

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The Department of Service Management and Service Studies
Lund University | Campus Helsingborg
Visiting address: Universitetsplatsen 2 Helsingborg
Postal address: Box 882, 251 08 Helsingborg, Sweden
Phone:
 +46 42-35 66 20
Email: info [at] ism [dot] lu [dot] se

Faculty of Social SciencesCampus Helsingborg