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Tourism researchers and industry met during breakfast

Germans who go on holiday in Sweden are somewhat older than average, they are more educated and often returning visitors. The personal encounter is important to them, and they trust recommendations, especially from other Germans.
Forskningsfrukost turism

These are some of the findings from the report presented by project manager Malin Zillinger and fellow researchers Maria Månsson, Jan Henrik Nilsson and Lena Eskilsson. The breakfast was attended by tourism organisations and entrepreneurs, among others Visit Helsingborg, Region Skåne and the tourism office in Ystad.

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Lund University | Campus Helsingborg
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Faculty of Social SciencesCampus Helsingborg