Tell us a little about yourself.
I am from Sweden and I am a person who likes having many things going on at the same time, so I am currently combining my Master studies with my job as a consultant within e-commerce.
What did you study before this Master programme?
I studied the Bachelor programme in Service Management (specialisation Retail) at Campus Helsingborg.
How is it to study in Sweden?
I would say it is rather independent, meaning that there are few hours of lectures in comparison to the time spent at home, reading and writing. I would also say that the study climate is rather open, and that it is easy to personally communicate with the lecturers and the professors when necessary.
On an average day, what do you do at the programme?
We probably have one 2-hour lecture (always starting “quarter past” due to an old tradition called “Academic quarter”), either in the morning or in the afternoon. Then the rest of the day is used either for studying alone, or for group work.
What is the best thing about the programme?
In many of the courses of the programme we are supposed to gather material and dig deeper into different aspects of Service Management, and that gives us the opportunity to learn more about those aspects that we are particularly interested in. It is, of course, also really nice to get to know new people with different cultural backgrounds.
Why did you choose the specialisation Retail?
I have always had a great interest in retail, and since I have a Bachelor degree in Service Management Retail, it felt natural to continue on the same track with my Master studies. The job that I have alongside the studies has also made me convinced that I made the right choice when choosing the programme.
What do you want to work with when you have finished your education?
I do not have a specific dream position, or a dream company to work for, but I am very interested in concepts such as “multi-channel” and “omni-channel” retailing, and to view the digital and the physical worlds coming together. I also like to work in projects, where things are happening and changing fast, so I could definitely see myself working with project management and with the integration of people and technology within retail.
How is Helsingborg as a student city?
In comparison to Lund, Helsingborg is a very quiet student city. However, with the new and bigger student house “Helsingborgen”, the potential for improvement is greater. Helsingborg also has other things to offer, such as nice restaurants and beautiful outdoor areas (e.g. Sofiero, Fredriksdal and Gröningen), and Helsingborg definitely beats Lund in regards to the closeness to the beach! And of course, there is always the possibility of celebrating written exams and finished project works by going for a “tura”, back and forth between Helsingborg and Helsingör (Denmark).
Do you have any advice for other students considering to study at Lund University?
First of all, be open-minded. Sometimes, the content of the programme can be a bit difficult to grasp, since you are offered various theoretical and philosophical perspectives of the field of Service Management and the different specialisations. It is also a programme that (to some extent) can be adjusted to your own interests, so be smart about the choice of topics for your projects. Secondly, be prepared. Start to read the books and articles from day one of the courses. Then you will feel less stressed later in the course, and it will probably also be reflected in your grades. Finally, have fun! You will meet new friends during the programme, so make sure to do fun things together in your spare time. That will make the heavy study periods feel less heavy.