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Petru Bogdan Duman

Studies the Master's Programme with the specialisation Retail

Tell us a little about yourself.

I am currently a Master’s Degree student in my final semester at Lund University, Campus Helsingborg. I am 25 years old, I am coming from Romania, and I have been living in Scandinavia for more than 7 years now.  

What did you study before this Master programme?

I did my previous studies in Denmark before where I took a Bachelor in Branding and Marketing Management. During my previous studies I had two internships: one in Brussels and one in Shanghai. After my graduation, I worked in a Recruitment company, and then I decided that I wanted to continue my academic education, and achieve my Masters’ degree.

On an average day, what do you do at the programme?

It depends on the structure of the courses and on the assignments. It could be days with morning classes, and independent work in the afternoons, or the opposite. Anyway, it is a lot of individual work, which requires patience, and a lot of motivation. Always there is literature to cover. Some days one would work more than 8 hours, and sometimes less. I think it’s all about your priorities and how you want to structure your schedule. It is important though to prioritize the courses and the literature.

What is the best thing about the programme?

What I liked the most is that the students have the freedom to choose what we want to prioritize and choose what is important for us. What I also liked, is that the programme is innovative, and combines the academia with insights from the industry. More, one could be able to understand and learn new things from various perspectives.

How is Helsingborg as a student city?

Helsingborg is a very nice city to live as a student. It’s located very close to Lund and Malmo, and Copenhagen is extremely close for a getaway weekend. Also, the accommodation in my opinion, is better compared to Lund both in terms of the apartments availability, and also about the prices. After all, we all have a student budget to consider!

Do you have any advice for other students considering to study at Lund University?

Have fun and enjoy these best moments, as are the years of friendship and shared experiences. In regards to studies, take it as a fun challenge: it’s your individual work and development. Also, I think it is better to ask and discuss with your professors, if you have any questions regarding the courses. Plus, all Campus staff is very helpful, so don’t hesitate to contact them.



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Petru Bogdan Duman

Petru Bogdan Duman

"What I also liked, is that the programme is innovative, and combines the academia with insights from the industry."

The Department of Service Management and Service Studies
Lund University | Campus Helsingborg
Visiting address: Universitetsplatsen 2 Helsingborg
Postal address: Box 882, 251 08 Helsingborg, Sweden
 +46 42-35 66 20
Email: info [at] ism [dot] lu [dot] se

Faculty of Social SciencesCampus Helsingborg