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Erika Andersson Cederholm

Erika Andersson Cederholm

Senior lecturer

Erika Andersson Cederholm

The Boundary Work of Commercial Friendship

Author

  • Johan Hultman
  • Erika Andersson Cederholm

Editor

  • Andreas Nyblom

Summary, in English

With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. We analyse the formation of values as a dynamic social process where a traditional market ethos is both rejected and reformulated. We argue that by focusing on the co-creation of value in interactions between producers and consumers, new possibilities to analyse service economy dynamics become visible.

Department/s

  • Department of Service Management and Service Studies

Publishing year

2009

Language

English

Publication/Series

Linköping Electronic Conference Proceedings

Issue

40

Document type

Conference paper

Publisher

Linköping University Electronic Press

Topic

  • Social Sciences Interdisciplinary

Keywords

  • value creation
  • lifestyle entrepreneurship
  • hospitality

Conference name

Nature~Culture, The Advanced Cultural Studies Institute of Sweden

Conference date

2009-06-11

Status

Published

ISBN/ISSN/Other

  • ISSN: 1650-3740
  • ISSN: 1650-3686