My name is Jonas Bååth. I hold a PhD in sociology from Uppsala University, awarded in 2018 for my thesis on how the Swedish meat industry perpetuates its oversupply of food in relation to consumer demand for Swedish meat. Beyond graduation, I have developed my scholarship of markets and food in society. My research resides primarily in the sociology of economy, knowledge and food, but also draws inspiration from economic history and anthropology. While my research interests are primarily empirical, I also engage in the development of theory and research methods.
Since 2019, I am a post doctoral researcher in service studies, focusing on sustainability. My research project originates in questions about the dynamics of scarcity, abundance and sufficiency. I relate these dynamics to how societies feed their populations, and what promises and problems existing alternatives hold compared to the current global food system. Together with other researchers at ISM, I study sustainable food practices, and how markets foster relations between the consumption and production of sustainable food. I teach two courses in the masters’ program in service management, “The Societal Organization of Markets” and “Theory of Social Science”. As a teacher, I engage in the study and development of a social science pedagogy that strengthens my students’ analytical skills.
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