The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here:

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Consumption, Marketing & Retail

In our society, consumption, lifestyle and environmental impact are closely intertwined. Changes in wider society are constantly creating new terms for consumption. It concerns everything from globalisation and digitalisation to the ongoing coronavirus pandemic sweeping the world.

Collage of a walet, laptop and numbers, shoppingbags, clothes rack, watch

Trade and consumption play an essential role in many people’s lives. They stand for both identity and self-realisation, but also lay the foundation for many people’s livelihood. This research theme studies how consumers and trade deal with the challenges posed by a constantly changing environment.

To understand the role of retail in society – and give it the opportunity to grow in a sustainable way – requires an understanding of how consumption shapes the individual and vice versa. What will future customers demand? How, for example, do mobile shopping and payment solutions change our behaviour when we buy goods and services? And how is trade affected by the shift towards a digitised and fossil-free society?

Green consumption, digital consumption culture and the role of physical stores for the consumers of tomorrow are some examples of the research areas at the Department of Service Management and Service Studies. Here, there is collaboration between researchers from a variety of disciplines such as business administration, ethnology and cultural geography. In the research, sustainability issues are a common thread and the flow of goods, services and new technologies are the starting point.

  • Liu, R. (2022). Care in the air? Atmospheres of care in Swedish pharmacies. Journal of Material Culture
  • Samsioe, E., & Fuentes, C. (2022). Digitalizing shopping routines: Re-organizing household practices to enable sustainable food provisioning. Sustainable Production and Consumption29(January), 807-819.
  • Cassinger, C., & Thufvesson, O. (2022). Enacting safe places – A study of (im)balancing acts in everyday city centre management. Journal of Place Management and Development
  • Bååth, J. (2022). How alternative foods become affordable: The co-construction of economic value on a direct-to-customer market. Journal of Rural Studies94, 63-72.
  • Sörum, N., & Fuentes, C. (2022). How sociotechnical imaginaries shape consumers’ experiences of and responses to commercial data collection practices. Consumption Markets and Culture.
  • Fuentes, C., & Fuentes, M. (2022). Infrastructuring alternative markets: Enabling local food exchange through patchworking. Journal of Rural Studies94, 13-22.
  • Fuentes, C., Samsioe, E., & Östrup Backe, J. (2022). Online food shopping reinvented: developing digitally enabled coping strategies in times of crisis. International Review of Retail Distribution & Consumer Research32(2), 130-150.
  • Bååth, J. (2022). Towards a unified theory of market prices: turning to pricing in practice. Socio-Economic Review
  • Loodin, H., & Thufvesson, O. (2022). Which architectural style makes an attractive street scape? Aesthetic preferences among city centre managers. Journal of Urban Design
  • Southerton, D., & Fuentes, C. (2022). Special section: Digital platforms and sustainable food consumption transitions. Sustainable Production and Consumption29, 805-806.
  • Rehncrona, C. (2022). Payment Systems as a Driver for Platform Growth in E-Commerce: Network Effects and Business Models. I M. Ertz (Red.), Handbook of Research on the Platform Economy and the Evolution of E-Commerce IGI Global.