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Eskilsson

Lena Eskilsson

Prorektor

Eskilsson

Cultural Heritage across Borders? - Framing and Challenging the Snapphane Story in Southern Sweden

Författare

  • Lena Eskilsson
  • Elisabeth Högdahl

Summary, in English

Cultural heritage has developed into an important tool in marketing and destination development projects. Cultural heritage, as well as multiplicity, is also a political concept that has become important in the academic and public debate. The aim of our study is to analyse cultural heritage as a tourism and marketing product in relation to multiplicity. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at developing attractive activities related to the story of the Snapphanes (a resistance group active in the Swedish-Danish war in the 17th century) as a case study. The conclusion highlights how local identity-making is not always easily combined with place marketing processes. The article claims that it is important to leave space for the bottom-up to keep a more diversified storytelling.

Avdelning/ar

  • Institutionen för service management och tjänstevetenskap

Publiceringsår

2009

Språk

Engelska

Sidor

65-80

Publikation/Tidskrift/Serie

Scandinavian Journal of Hospitality and Tourism

Volym

9

Issue

1

Dokumenttyp

Artikel i tidskrift

Förlag

Taylor & Francis

Ämne

  • Social Sciences Interdisciplinary

Nyckelord

  • Snapphanes
  • the
  • local identity
  • place marketing
  • Cultural heritage
  • multiplicity

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 1502-2250